Smart cards facilitate targeted and one-to-one marketing by storing valuable information about consumers and their habits, allowing staff at the point-of-sale to have an instant profile of each customer, and enabling you to reward or provide incentives to your customers based on their individual preferences.

A smart card or chip card, or integrated circuit card (ICC), is defined as any pocket-sized card with embedded integrated circuits which can process information. This implies that it can receive input which is processed and delivered as an output.

There are two broad categories of ICCs. Memory cards contain only non-volatile memory storage components, and perhaps some specific security logic. Microprocessor cards contain volatile memory and microprocessor components. The card is made of plastic, generally PVC, but sometimes ABS.